Ben Chan #06

Ben Chan is a prominent Chinese-Filipino entrepreneur who is the founder of the Philippines’ largest clothing chain, Bench, under the trademark Suyen Corporation. With his world-class fashion style and hardworking ethic, he has expanded the Philippine clothing chain into international markets including China, the land of his forefathers. He is dubbed as one of the most prominent people in the country as mentioned in the Philippine Tatler’s list of Who’s Who of the Philippines.

Ben comes from a very dynamic family of serial entrepreneurs. He is the son of Chan Lib, a Chinese immigrant. Together with his wife See Ying, Chan Lib established Liwayway Marketing Company, which soon became the country’s leading starch supplier due to its famous flagship product Liwayway Gawgaw (laundry starch). It primarily specialized in repacking of flour and coffee products.

In 1966, the business was converted into a corporation, as it expanded into the distribution of pomade, candles, candies and sauces. By 1974, under the second generation management headed by Ben Chan’s brother Manuel Chan, LMC diversified into the manufacturing of snack foods such as “Oishi Prawn Crackers” and “Kirei Yummy Flakes.” Ben’s brother Carlos Chan founded Liwayway (China) Company, Limited which has become a salty snack powerhouse in mainland China.

Ben was schooled in Manila, but moved to San Francisco for an interior design course. It was there where he immersed himself in design and art. Upon his return from the US, he established Dimensione, a modern furniture store and Finale, an art gallery. In 1987 he started a small T-shirt shop in Manila’s SM department store. His t-shirts were known for its affordable prices and distinctive style. It would eventually become the beginnings of Bench, the fashion clothing line, under the family-owned Suyen Corporation.

In 1994 Bench opened its first fashion store outside the Philipines in Al-Khobar, Saudi Arabia, soon followed by its first in Shanghai, China. A store soon followed the following year in Kuwait. In 1997 Bench pioneered the first underwear show in the Philippines. In 2002 the show would set a record by attracting 25,000 to its Underwear Show.

By 2007, on its 20th anniversary, Bench had established stores in Eaglerock, Los Angeles, Riyadh, Saudi Arabia, Bahrain, Guangzhou, Xian, and Dubai, on its road to global retailing. China remains its primary focus with more than 27 company stores and 19 franchises.

Recently Mr. Chan has dabbled in philanthropy, establishing the Wear Your Conscience Project with Photobook for the Sa Aklat Sisikat Foundation.

Other Information

  • Name: Ben Chan
  • Father: Chan Lib
  • Mother: See Ying
  • Brother:
    • Manuel Chan
    • Carlos Chan
  • School Attended:
    • Interior Design Course, San Francisco, USA

Business Interest

  • Bench, Founder – Bench is a leading lifestyle and fashion chain in the Philippines. The trademark is derived from the acronym of the founder’s first and last names (Ben Chan). From its humble beginnings, the t-shirt offerings expanded into a whole lifestyle store, offering Fix Salon for hair products and services, stationary line Prescribe(r), Bench Brats for teenagers, Bench Body and Bath specializing in bath and fragrance products, and now HerBench offering a complete women’s line, including fragrances and cosmetics.
  • Suyen Corporation
  • Liwayway Marketing Company
  • Dimensione


  • One of the most prominent people in the country, Philippine Tatler’s list of Who’s Who of the Philippines


Ben Chan Gallery


10 Thoughts to “Ben Chan | Chinese-Filipino Entrepreneur”

  1. Rey Aude


    I am a bench fanatic and I always wish to be a model of bench kahit makasama lang… wearing any clothes of bench…

  2. catherine ip

    just want to have Mr Chan’s personal email.. thanks

  3. may i know his personal email so i can ask him to be one of our speakers? please email me. thanks.

  4. rhodorar geroy

    im aplaying for sales lady from bench
    im a girl

  5. Ana Marita Toldoya

    Mr. Chan I have a Japanese friend who’s interested in modelling for Bench how can I send his profile?

  6. james Pantangco

    i want to say hello to mr.chan after so many years of searching for him.we used to go to the same school in san francisco usa and lost contact after all this time.i wish him well and more success.i reside in madrid,spain at the present

  7. keith edward laranjo

    I really like to be one of the models in bench

  8. philipnuay


    i would like to express my gratitude to mr. ben chan for giving me a chance to achive my dreams..!
    thank you so much.!!!!!!!!!!!!!!!!!!!!!!
    with bench I can be waht I want to be.!

  9. Edson

    the life of Mr Ben Chan is my topic for my report.i really love bench products that’s why i choose Ben Chan story to report for my finals exam..

  10. mark lopez

    thank you for your biogrphy of mr. ben chan.
    i need this for my group report =)

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