Jim Olmedo Alapag, better known as Jimmy Alapag, is a Filipino-American professional basketball player for the Talk ‘N Text Tropang Texters in the Philippine Basketball Association. He was named the 2003 PBA Rookie of the Year, where he led the Phone Pals to the All-Filipino Championship.

A many time member of the Philippine national basketball team, the 5 foot 9 playmaker is considered to be one of the most explosive point guards the Philippines has produced.

After spending the last few months in the US, he applied for the 2003 PBA Draft, one of the deepest pools in PBA history. Expected to be selected in the top five, he was selected in the latter portion of the first round by Talk ‘N Text. With the selection, the Phone Pals added a point guard that was lacking in the team for the last few years.

In his first season, Alapag shared a tandem with star Asi Taulava and led the Phone Pals all the way to the 2003 PBA All-Filipino Cup championship with a 4-2 victory over the Coca-Cola Tigers.

After the championship, he continued his brilliant play as the Phone Pals’ starting point guard and was named the Rookie of the Year at season’s end. He also played in the All-Star Game as a rookie for the Commissioner’s team.

As a rookie, he was also named to the PBA Mythical First Team.

In the 2004-05 season, Alapag would lead Talk ‘N Text to two finals appearance and shared co-MVP honors with teammate Taulava in the All-Star Game in Cebu as the South All-Stars defeated the North.

His consistent play continued in the 2005-06 season despite Talk ‘N Text failing to enter the finals. He played in the 2005 All-Star Game in Ilocos Norte and the 2006 edition in Cagayan de Oro.

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