Born and raised in Manila, Mr. Ricardo Cuna was exposed to the various businesses that his grandfather ran, including Golden Taxi. It was only after he completed his undergraduate and graduate studies, and after working in the banking industry that he decided to set up his company, Milkin Corporation, in 1993.
Milkin Corporation is a manufacturer and distributor of Fiorgelato (the Pure Italian Ice Cream) in the Philippines. Upon taking over, Mr. Cuna modified the business model by concentrating on offering the products to the public at very affordable prices, while retaining the high quality of the ingredients. Although Fiorgelato uses imported ingredients, it is locally produced using the original process of Italian gelato-making.
After a dozen years since Milkin was founded, Fiorgelato now boasts of 50 outlets nationwide. The brand is served in scooping stations and kiosks in malls, schools, offices and street-level stores. Milkin continues to cater specially prepared ice cream to well-known restaurants and hotels. The company is also in the process of establishing its international markets through its five-year expansion program that aims to create business partners in selected countries. Mr. Cuna has recently started operating a coffee shop in Guam that would pave the way for building the brand in other Asian markets. He has also opened Gelateria, a snack bar and ice cream shop. To address health trends, he has also made his product low in fat with no added sugar.
Mr. Cuna is passionate about his business. He is constantly refining his knowledge of ice cream and has attended courses at various ice cream universities. He is currently earning a Mini Masters in Franchise Management Certification from Nova Southeastern University in Florida. Mr. Cuna is a founding member and current President of the Association of Filipino Franchisers, Inc. and was cited as one of the Ten Outstanding Filipino Entrepreneurs for 2004 by Entrepreneur Magazine.